What to put on a house cleaning price list
A client should be able to find their home on your list and know what they will pay, without calling you. Everything else on the page supports that one job. A complete list has:
- Your business name and how to book. Phone, website or booking link, and the towns you serve. A list that gets passed around or pinned to a fridge still needs to lead back to you.
- A price for each home size. Bedrooms and bathrooms are what clients know about their home without measuring anything, so they make the easiest grid.
- Deep and move-in/move-out prices. Either as their own column or as a multiple of the standard price.
- Recurring discounts. What weekly, every-two-weeks and monthly clients save on each visit.
- Add-ons with prices. Inside the oven, inside the fridge, interior windows, laundry, baseboards and the other jobs that are not part of a standard clean.
- A minimum charge, so a small job still covers your drive and setup time.
- What a standard clean includes. Five or six short lines stop most “I thought you did the oven” conversations before they start.
- A few notes. Prices before tax, your cancellation line, how you count half bathrooms, and how clients pay. For a full cancellation policy, use the cleaning cancellation policy template and put one line from it on the list.
- A date. “Prices from January 2027” tells everyone which version is current when you raise prices later.
Keep it to one page. A list that needs a second page usually has too many sizes or too many add-ons. Rows and columns you leave empty in the maker don’t print, so if you never clean homes with four bathrooms, that column disappears.
Flat rates by home size vs hourly vs per square foot
Most residential cleaning businesses list flat prices by home size, and this maker is built around that. A flat price is easy for clients to compare and book, and when your team gets faster, the time saved is yours.
- Flat rate by bedrooms and bathrooms. Clients know their numbers, you can show the whole list on one page, and bathrooms, which take the most time per room, are counted on their own.
- Hourly. Simple to explain and safe when you can’t predict the time, like a first clean of a neglected home. But clients can’t compare an hourly rate easily, and it caps what a fast team earns you. If you charge by the hour for some jobs, put the rate in the notes rather than in the grid.
- Per square foot. Easy to quote from a listing, but two homes of the same size can take very different times. Use it to adjust for unusually large homes, not as the main price.
How you work out each number is a topic of its own. Our house cleaning pricing guide walks through the formula with a worked example, and the house cleaning price calculator does the math for your own pay, costs and margin. To see what clients pay in your state, read our house cleaning prices report before you settle on your numbers.
How to price deep and move-out cleans on the list
Deep and move-out cleans take longer than a standard clean of the same home, so they need their own prices. There are two ways to show them, and the maker does both.
- As a multiple of the standard price. Type one number, like 1.6 for a deep clean, and every home size gets a price. The maker rounds each one up to the next $1, $5 or $10, so the rounding goes to you, not against you. In the pricing guide’s worked example, a 3 bedroom, 2 bathroom home is $150 for a standard clean, $255 for a deep clean and $300 for a move-out clean, which is 1.7 and 2 times the standard price.
- As their own prices. If you have timed enough deep and move-out cleans to know they don’t scale evenly, switch to “Own prices” and type each one. The grid starts from the multiplied prices, so you only change the ones that are off.
Either way, say on the list what makes a deep or move-out clean different. Most clients expect the inside of cabinets, the oven and the fridge on a move-out clean, because the home is empty, while on a deep clean they are often add-ons. If your deep clean prices assume a home in normal condition, add a note that heavy grease, pet hair or build-up is quoted separately. A starting price, like “$255+”, also signals that.
Which add-ons to list, and how to price them
Add-ons let clients pick the extra jobs they want without making every clean more expensive. List the ones clients actually ask for, in the order they ask for them. The maker lets you reorder them and add a unit like “per load” or “per window”.
- Inside the oven and inside the fridge. The two most common extras, and the two clients most often assume are included. List them even if you also mention them under what a deep clean includes.
- Interior windows. Price them per window or for a set number of windows, because a 5 bedroom house has far more glass than an apartment.
- Baseboards and inside cabinets. Good add-ons for recurring clients a few times a year.
- Laundry and changing bed linens. Charge per load or per bed. For laundry, charge for the hands-on time, not the whole machine cycle.
Price each add-on from the minutes it takes, with the same math as your main prices. In the pricing guide’s worked example, inside the oven takes about 45 minutes and comes to $35. If an add-on regularly takes you twice as long as you priced it, raise the price on the next version of the list.
Recurring discounts: weekly, every two weeks and monthly
A home cleaned every week takes less time per visit than one cleaned once a month, because dirt has less time to build up. A recurring discount passes some of that saved time to the client and rewards them for booking a regular slot.
- Match the discount to the time saved. If weekly visits take about 20% less time than your one-time standard clean, a 20% weekly discount keeps your margin. A bigger discount comes out of your profit. The maker warns you above 30%.
- Percent or dollars. A percent works across every home size. A dollar amount, like $20 off, is easier to read but gives small homes a bigger share off. Pick one and use it for every frequency.
- Show an example. “20% off” is abstract. The maker adds one line that works it out on a real home, like a 3 bedroom, 2 bathroom home every 2 weeks, so the client sees the actual price per visit.
- Keep deep and move-out cleans one-time. The discounts on the list apply to standard cleans only, which the printed list says.
Where to show your price list
A price list only helps if clients see it before they call. Put it in every place a new client is likely to look.
- Your website. Give it its own Pricing page and link to it from the menu. Use “Copy for your website” to paste the plain text into any page editor, or the HTML table into an HTML block. Real text on the page is easier for clients to read on a phone, and for search engines to read, than a photo of a printed list.
- Your Google Business Profile. Google lets you add your services with a price and a description to your Business Profile (Google Business Profile Help: manage your services). Add a service for each type of clean with your starting price, and keep the prices out of the service names.
- Flyers and door hangers. Put two or three of your most common prices on a flyer, with the line “Full price list at” and your website. Make one with the free cleaning flyer template.
- Quotes and emails. Attach the PDF when a lead asks for prices, so they see your add-ons and discounts as well as their own home’s price.
- On the job. Leave a printed copy with new clients. It is the easiest way to sell add-ons and recurring visits after a first clean.
When to show exact prices, “starting at” prices or a quote
Not every price belongs on a list. Choose for each type of job how firm the number should be.
- Exact prices for standard cleans of homes in normal condition. These are the jobs you have timed many times. An exact price lets a client book without talking to you, which is what most people want.
- Starting prices for deep and move-out cleans, and for any list where homes vary a lot. Switch the maker to “Starting at” and every price prints with a plus sign, like “$255+”. Say in the notes what can raise it: heavy build-up, pets, or a home much larger than its bedroom count suggests.
- A quote for anything you can’t price without seeing it. Leave those boxes empty and they print as “Quote”. Very large homes, post-construction cleans and homes that haven’t been cleaned in years all belong here. Send the quote with the free cleaning estimate template so it has the same look as your list.
Whichever you pick, honor the price you printed. If a home turns out to be much bigger or dirtier than described, explain why before you start, not on the invoice. A price that changes for a clear reason, agreed up front, keeps the client’s trust.
Turning your price list into online booking
We make BroomBook, a scheduling and booking app for residential cleaning businesses, so take this part with that in mind. Its booking page shows each client an instant price from their bedrooms, bathrooms, size and type of clean, using your own prices, then lets them pick a time. Add-ons and recurring discounts are part of the same price, so clients see the same numbers you would put on this list. See every feature or try the live demo.
Pick something else if all you need is a printed sheet. The maker above is free, and a one-page list is enough for many owners starting out.
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