What should a cleaning company website do?
Your website should turn a stranger who searched for a cleaner into a booked visit, without a phone call if they don’t want one. Everything on it should answer four questions in seconds: what do you clean, do you come to my area, how much is it, and when can you come?
Most of those visitors are on a phone. Pew Research Center’s mobile fact sheet reports that about nine in ten U.S. adults (91%) own a smartphone, and 16% are “smartphone-only” internet users, with a smartphone but no home broadband. Google also says it uses the mobile version of a site’s content for indexing and ranking. So design and test every page on a phone first, then check it on a computer.
What the site is not for
- Not a brochure. Stock photos of smiling models and a paragraph about passion don’t book cleans. Real photos, prices and a booking button do.
- Not a hiding place for prices. “Call for a quote” is fine for commercial bids, but residential clients want a number or a range now.
- Not a replacement for your Google profile. Most local clients will find you on Google Maps first. The site is where they check you out and book. Our guide to cleaning company SEO covers the profile, reviews and listings; this guide covers the site itself.
A small residential cleaning business does not need a big site. Ten good pages that answer real questions will outperform fifty thin ones.
Which pages does a cleaning company website need?
Start with eight core pages. Add one page per extra service and per main town only once the core is done, and only where you have something specific to say.
| Page | Its job | Must have |
|---|---|---|
| Home | Say what you do and where, and send people to book | Service and town in the first line, a booking button, trust signals |
| Services (one page each) | Explain each type of clean | What is included and not, how long it takes, a starting price |
| Pricing | Answer “how much” honestly | Prices or ranges by home size, extras, frequency discounts |
| Book online | Take the booking | The booking form, plus a short note on what happens next |
| Service area | Answer “do you come to me?” | Towns or ZIP codes you cover, travel fees if any |
| About | Show who will be in their home | Owner photo and story, team, insurance, background checks |
| Reviews | Prove you do good work | Real reviews with first names and towns, links to your Google reviews |
| FAQ and policies | Answer the questions that stop bookings | Supplies, keys and access, pets, cancellations, payment, satisfaction |
| Contact | Reach you another way | Phone you answer, text option, email, hours |
Pages worth adding later
- A page for each main town you serve, with genuinely local content (see the template below).
- A move-out or move-in page, which people search for at a specific moment.
- A careers page, which saves you time when you start hiring.
- A gift card or referral page, if you run those programs.
- A privacy policy, especially if you collect contact details or run ads.
A cleaning company website template, page by page
Use this as a fill-in-the-blanks outline. Each page has a title, an H1, and blocks in order from top to bottom. Replace every bracket with your own facts, and write the words yourself: Google’s guidance on creating helpful, people-first content favors pages written for the reader by someone who knows the subject, not text produced to rank.
Home page
- Title: [Business name]: house cleaning in [main town] and nearby
- H1: House cleaning in [main town], booked online in two minutes
- Under the H1: one sentence on who you clean for and what makes you different, then a “See prices and book” button.
- Trust strip: insured, background-checked cleaners, your Google rating with a link, years in business.
- Services: three or four cards (standard, deep, move-out, recurring), each with a starting price and a link to its page.
- How it works: book online, we confirm, we clean, you pay after.
- Reviews: three short real reviews with first name and town.
- Service area: list of towns, link to the area page.
- FAQ: the four questions you hear most, and a final booking button.
Service page (one for each type of clean)
- Title: Deep cleaning in [town] | [Business name]
- H1: Deep cleaning in [town]
- Opening answer: what a deep clean is and when people need one, in two sentences.
- Included and not included: a room-by-room checklist. Our cleaning checklist template gives you a starting list to adapt.
- Time and price: how long it takes by home size, and a starting price or range.
- Before and after photos from your own jobs, with permission.
- FAQ specific to this service, and a booking button.
Pricing page
- H1: House cleaning prices in [town]
- A table by bedrooms and bathrooms (or square feet) for each type of clean, or an embedded instant-price booking form.
- Extras with prices: inside the oven, inside the fridge, interior windows, laundry.
- Frequency discounts for weekly, every two weeks and monthly.
- What changes the price: pets, condition, first visit.
If you don’t have a price list yet, build one with the price list maker or start from the house cleaning price calculator, then publish the result.
Town page (only for towns where you really work)
- H1: House cleaning in [town]
- Neighborhoods you cover, the kinds of homes you clean there, the days your crew is in the area.
- Reviews from clients in that town.
- Local prices if they differ, and any travel fee.
Each town page has to say something the others don’t. Pages that only swap the town name are the near-duplicate pages search engines treat as low quality.
About page
- Owner photo and a short honest story: why you started and how you work.
- Your team, how you hire and train, background checks, and your insurance.
- What you stand behind: your re-clean or satisfaction policy in one sentence.
FAQ and policies page
- Do I need to be home? How do you handle keys and alarm codes?
- Do you bring supplies and equipment? Can you use mine?
- What about pets?
- What is your cancellation policy? Write it once and use the same wording in confirmations; the cancellation policy template helps.
- When and how do I pay? Do you take tips?
- What if I’m not happy with the clean?
Contact page
- A phone number you actually answer, a text option, an email, and hours.
- A link to book online for people who don’t want to talk.
- Your service area, so people outside it don’t message you.
How do you add online booking to your website?
Embed a booking form on its own page and link to it from every page, or link a button to a hosted booking page. Either way, the form should give an instant price from the home’s size and the type of clean, and offer only times you can actually make.
What a good booking form does
- Prices the clean from bedrooms, bathrooms, size, type of clean, frequency and extras, as the client fills it in.
- Checks the address against your service area before the client gets attached to a time.
- Offers real open times from your schedule, with travel time between jobs, not a “preferred time” field.
- Collects access notes and pets, so the crew isn’t stuck at the door.
- Sends a confirmation and a reminder by text and email.
Embedding Broombook on your own site
Broombook’s booking form can be embedded on the website you already have. You copy the widget code from Settings and paste it into a page on your website builder, or share the booking link if your plan or builder doesn’t accept embed code. Clients see their price update as they answer, pick a time your crew can make, and the request lands in your schedule with the home details filled in; you confirm or decline it. You can ask for a card or a deposit at booking if you want to. Online booking is included on both plans, Free and Pro at $39/mo, and you can get Broombook free with no credit card. The online booking page explains the fields and setup in detail.
Make the booking page easy to find
- Put a “Book online” button in the header of every page, and repeat it at the end of each page.
- Add the same booking URL to your Google Business Profile. Google’s help page on local business links explains how to add booking links so people can book an appointment straight from your profile.
- Keep written content on the booking page around the form: what happens after they book, and your main policies. Text inside an embedded frame is not your page’s text.
What local search basics does your site need?
Give every page a unique, descriptive title, put your service and town in the headings and opening lines naturally, keep your name, phone and service area the same as on Google, and add basic structured data. The full local search playbook is in our cleaning company SEO guide; these are the parts that live on the website.
- Unique titles. Google’s title link guidance says every page should have a title in the title element, written to be descriptive and concise, and warns against vague titles like “Home”, keyword stuffing and boilerplate titles that differ by one word.
- Clear structure. Google’s SEO starter guide recommends descriptive URLs, since parts of the URL can show in search results, and notes that Google primarily finds pages through links from other pages. In practice: short, readable addresses like /services/deep-cleaning and /areas/[town], and links between your service, pricing and town pages.
- Consistent business facts. The same business name, phone and service area on the site, your Google profile and directories. If you work from home, Google’s page on managing service areas explains how to hide your address and list the areas you serve; don’t publish the street address on the site either.
- Structured data. Google’s local business structured data documentation explains how to describe your business with LocalBusiness markup: name, phone, URL, area and hours. It helps machines read your facts; it does not raise you on the map by itself.
- Real photos with descriptive file names and alt text, such as a kitchen after a deep clean, not “IMG_2041.jpg”.
Write the words for people first. A page that clearly answers what a move-out clean in your town includes and costs is what both clients and search engines are looking for.
How fast and accessible should the site be?
Fast enough that it loads in a couple of seconds on a phone, stable enough that buttons don’t jump around, and usable by people with disabilities. Google’s Core Web Vitals and the WCAG guidelines give you concrete targets.
Speed: the Core Web Vitals
Google’s Web Vitals documentation sets three targets for a good experience:
- Largest Contentful Paint (loading): within 2.5 seconds of the page starting to load.
- Interaction to Next Paint (responsiveness): 200 milliseconds or less.
- Cumulative Layout Shift (visual stability): 0.1 or less.
For a small cleaning site, the usual culprits are huge photos straight from a phone, autoplay video, and too many chat, review and tracking widgets. Resize photos before uploading, keep one booking widget, and test the home page and booking page on your own phone over mobile data.
Accessibility
The U.S. Department of Justice’s guidance on web accessibility and the ADA explains that the ADA applies to businesses open to the public, including what they offer on the web, and that businesses have flexibility in how they comply. The W3C’s Web Content Accessibility Guidelines are the common technical reference, and the W3C encourages using the latest version, WCAG 2.2. The basics for a small site:
- Alt text on every meaningful image, describing what it shows.
- Enough contrast between text and background, and text that can be enlarged.
- Labels on every form field, including the booking form.
- Everything usable with a keyboard, with visible focus.
- Headings in order (one H1, then H2s), and link text that says where it goes.
- Captions on any video.
Accessible pages are also easier for everyone to use on a small screen.
Should you use a website builder or hire a designer?
Most owner-operators are best served by a mainstream website builder they can edit themselves, plus an embedded booking form. Hire a designer when you have a crew, several towns and no time, but keep ownership of everything.
Builder or designer
| Do it yourself with a builder | Hire a designer | |
|---|---|---|
| Cost | A monthly or yearly plan | A project fee, plus hosting and changes |
| Speed to launch | A weekend for the core pages | Weeks, depending on the designer |
| Updates | You change prices and photos anytime | You may wait or pay for small changes |
| Best for | Solo owners and small teams | Owners with a crew and several service areas |
Which website builder suits a cleaning business?
The best website builder for a cleaning business is the one you will actually keep updated and that lets you paste in a booking widget. Wix, Squarespace, WordPress and GoDaddy can all produce a site that ranks locally. The differences that matter are how easy editing is and whether your plan accepts embed code.
| Builder | Good for | Embedding a booking widget |
|---|---|---|
| Wix | Drag-and-drop editing, lots of templates. Lists a free plan on its pricing page. | Add an “Embed HTML” element and paste the code, per Wix’s help on embedding a widget. Wix shows embedded code inside its own frame. |
| Squarespace | Clean templates with little design work. | JavaScript and iframes in code blocks only render on the Core, Plus and Advanced plans, not Basic, per Squarespace’s code block help. |
| WordPress | The most control and room to grow, with more upkeep. | Use a Custom HTML block. On WordPress.com, plugin installs are available on every paid plan, per its pricing page. Check that your plan keeps scripts. |
| GoDaddy | Fast setup, especially if your domain is already there. | Check before you buy that your plan lets you add HTML embed code. |
We left prices out on purpose: all four change them often and show different amounts by country and billing term, so check each pricing page on the day you sign up. Before you pay, also check that you can edit titles and descriptions on every page. If your plan won’t take scripts, a “Book now” button that links to your booking page works on every builder.
Things you must own
- The domain, registered in your name or your company’s, with your own login.
- The website builder or hosting account.
- Your Google Business Profile and analytics.
If a designer or agency holds any of these, get them transferred before you sign off the project.
Keep it current: a monthly checklist
- Prices and extras on the site match your booking form.
- Add two or three new real photos and one new review.
- Book a test visit on your phone and confirm it works end to end.
- Check the contact phone, email and hours are still right.
- Improve one page: a better answer, a clearer photo, a missing FAQ.
Mistakes to avoid
- No prices anywhere, and only a contact form.
- A booking button that leads to a form asking for a “preferred time” you then have to negotiate.
- Copy-paste town pages and lists of cities in the footer.
- Stock photos instead of your own team and work.
- A site that looks fine on a laptop and breaks on a phone.
Your logo, slogan and printed materials should match the site. The logo maker and slogan ideas help with the first two, and the client-finding guide covers where to send traffic to the site from. For posts that point back to your booking page, see social media for cleaning businesses: platforms, post ideas and a booking link in every bio.